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Regulator looking at Digital Platform Market Power

Thursday 7 December 2017

The Australian Competition and Consumer Commission (ACCC) has officially launched an inquiry into digital platform providers like Google and Facebook.

“We will examine whether platforms are exercising market power in commercial dealings to the detriment of consumers, media content creators and advertisers.

“The ACCC will look closely at longer-term trends and the effect of technological change on competition in media and advertising,” ACCC Chairman Rod Sims said.

In a statement from the competition and consumer regulator said that their merger reviews indicated that advertisers are looking for alternative means to reach their target audience and digital platforms play a big role in that.

The regulator continued that by holding the inquiry under Part VII A of the Competition Consumer Act (2010), they can use ‘compulsory information gathering powers’ and hold hearings to assess the level of competition in the market.